America’s Grand Opening Home Study Concept “Barnaby” House Reflects National Preferences of Homebuyers in the Aftermath of COVID-19
RALEIGH, NC – (COMMERCIAL THREAD) – Powered from concept to completion in just 60 days, America at Home Home Study Concept: Barnaby is the first home intentionally designed and built based on the results of two waves of the America at Home study, which found imminent and permanent changes are underway in the way Americans perceive and want to live in their homes.
Situated in Chatham Park at 28 Edgefield Street in Pittsboro, NC, “Barnaby” is a literal representation of the changes Americans want and are willing to pay for, and serves as both a model of human desires in a post-pandemic world and an inspiration for home builders. and architects when they design and build future homes.
Historically, health crises have caused changes in the way of life of humans. When it was realized after the 1918 influenza pandemic that fresh air helped fight disease, more and more homes were built with improved porches and ventilation systems. Fear surrounding the spread of cholera and tuberculosis has prompted cities to improve water quality standards, and COVID-19 has spurred greater interest in contactless devices and accessories, improved technology and spaces calm and confined offices. The America at Home study, which surveyed nearly 7,000 landlords and renters across America, found results that were turned into a tangible home concept built by a North Carolina homebuilder. Garman Houses.
The 2,600 square foot two story 4 bedroom, 3.5 bath home was designed for a hypothetical family with two working parents, one working from home and one outside the home. House. Design considerations and key decisions were driven by how the conceptual home can promote safety, comfort and well-being through separate entrances for owners and guests, two dedicated office spaces, spaces flexible, a guest suite with exterior access, a larger family bathroom, several exterior covered spaces, improved kitchen functionality, flexible storage, drop-off areas for parcel deliveries, and more.
“After spending a lot of time at home during the pandemic, many Americans have looked at greater well-being and comfort as well as stronger reflections of their personal tastes, including changes in disposition, a space of dedicated office and more storage, ”said Alaina, CEO and co-founder of Garman Homes. Argent-Garman. “By building a house that highlights the main findings of the study, we are able to bring the data collected to life and transform it from consumer information into a real physical home that can be experienced by anyone.”
“Necessity is the mother of invention”: women lead post-pandemic changes in the home
When the pandemic closures took effect, a majority of women were taking on additional full-time responsibilities at home, such as caring for older family members and coaching children through distance learning. The unique perspective resulting from the limited movements in the home environment motivated three women with decades of combined experience in the residential construction industry to summon individual and shared talents to study. and build an ideal home that is more efficient, effective and up to date.
Teri Slavik-Tsuyuki, an expert in design and community marketing, led the America at Home study in collaboration with consumer strategist Belinda Sward and architect Nancy Keenan, president and CEO of Dahlin Group Architecture Planning. “Many industries have been negatively affected by the pandemic; but daily conversation was missing how COVID-19 and ‘home life’ revealed deep dissatisfaction with our individual home environments as they became ‘catch-all’ destinations for many members. family for work, school, play and rest, ”said Slavik-Tsuyuki. “Our shared concern and perspective was the catalyst for the creation of the America at Home study and ultimately the decision to bring the results to life in an actual concept home.”
Combining modern and traditional aesthetics, Barnaby has been designed with a garage at the rear of the house, where the owner’s entrance, cloakroom, utility room, secondary refrigerator and powder room are located, as the Most homeowners enter their home through the garage. The guest entrance, located at the front of the house, leads into an oversized vestibule with a retractable glass door and access to a guest suite, all isolated from the rest of the house to contain and control the flow. of people and germs. Barnaby was also designed with two dedicated home office spaces, one located on each of the two levels, and neither of which is a bedroom. “Flexible spaces,” defined as multi-purpose spaces that can change over time, highlight how built-in elements can be added or removed to transform a room’s purpose. Improvements in the layout and design of the kitchen and bathrooms and the addition of flexible space in the garage for a home gym and a secret room next to the master suite complete the makeover.
Visit ‘Barnaby’ from the comfort of your home
For those interested in a Virtual Tour of The America at Home Study Concept Home: Barnaby, customer experience real estate technology company Cecilian Partners has created a modern digital community and home shopping experience. Easily accessible from any digital device, the interactive experience offers prospective homebuyers a direct path to visit and explore Barnaby and the surrounding community of Chatham Park from the comfort of their sofa and at their own pace. Additionally, the interactive tour encourages real-time feedback, which itself will serve as an additional layer of research and development, capitalizing on first-hand observations of consumer feedback at home.
Barnaby will be open to the public and serve as a model home for visitors to visit in person for the next nine months, after which Garman Homes plans to put the property up for sale in conjunction with further development of the Chatham Park community.
To learn more about Barnaby, watch time-lapse construction videos, or take a digital tour of the house, visit: https://concepthome.garmanhomes.com/.
About the Concept House
The concept of the house is a physical manifestation of the changes in behavior and outlook that Americans have experienced at home in the first year of the COVID-19 pandemic. Imagined and produced by three women leaders in the home construction industry who are also the founders of America at Home Study, the conceptual home is the collective effort of Dahlin Group Architecture Planning (architect), Garman Homes (builder) and Cecilian Partners (digital live client). The Concept Home, located in Chatham Park in Pittsboro, NC and opening in July 2021, is intended to inspire new approaches to home design in a post-pandemic world. Visit https://concepthome.garmanhomes.com/ for more information.
About the America at Home study
The America at Home study was hosted online in two waves during the COVID-19 pandemic. The first wave took place April 23-30, 2020 with a nationally representative sample of 3,001 consumers aged 25 to 74 with family income over $ 50,000. The second wave took place from September 24 to November 6 with a nationally representative sample of 3,935 consumers in the same age and income groups. The America at Home study was conducted by marketing expert Teri Slavik-Tsuyuki of tst ink, consumer strategist Belinda Sward of Strategic Solutions Alliance and architect Nancy Keenan, CEO of Dahlin Group Architecture Planning. The second wave was further enhanced with Kantar’s MindBase® segmentation of consumer attitudes and generations, providing deeper insight into nine unique consumer targets and enabling potential for direct / digital activation and enhanced messaging. The results reveal Americans’ desire to buy a home, what they feel and experience in their home, and what changes they would like to shelter in place as a result. www.americaathomestudy.com