Anthogenol Launches New Campaign Starring Ian Thorpe Via MGI Entertainment
Anthogenol has released a new campaign featuring Olympian Ian Thorpe, via Sydney-based agency MGI Entertainment and across TV, social media and outlets.
One of Australia’s greatest Olympians, Ian Thorpe, is championing a new campaign by Sydney-based entertainment, content and marketing agency, MGI Entertainment, for a naturally-derived supplement, Anthogenol®️ .
Anthogenol®️ contains patented grape seed extract (Original OPC from Masquelier), a powerful antioxidant to support cardiovascular system health, blood capillary health, support collagen formation, support healthy skin, hair and nails, support eye health and relieve symptoms of mild varicose veins.
The campaign launched on TV, social media and in retail outlets on May 1, 2022.
In collaboration with Australian swimming Olympian Ian Thorpe, Anthogenol®️ brings its 70 years of research and work with antioxidants to everyday Australians to support overall health and well-being.
A global pandemic has allowed people to slow down and pay attention to their bodies by exercising regularly and taking supplements to maintain their physical health, suggesting a collective movement towards a lifestyle of health and well-being -be.
Ian Thorpe talks about the importance of maintaining physical health and the benefits of antioxidants as he reflects on how Anthogenol®️ helps people function at their best.
“As we age, the importance of our health becomes more evident. If we can do anything to improve ourselves and our lives, it’s something we should do. It’s exciting to work with a brand that empowers Australians to get the most out of life.
The presence of powerful antioxidants reduces free radicals formed in the body, providing antioxidant support from the inside out.
Research has shown that the original Masquelier®️ OPCs in Anthogenol can be incorporated into the diet to provide antioxidant support by reducing free radicals formed in the body. Today, by partnering with one of Australia’s best-known Olympians, Ian Thorpe, Anthogenol®️ demonstrates its continued approach to scientific research to deliver greater benefit in the maintenance of health and wellness. to be in general.
Anthogenol®️ is formulated with premium ingredients and can be consumed at all stages of life. Contributing to healthy bone mineralization, healthy joint cartilage growth and healthy blood vessels, it is also suitable for young adults and athletes.
Additionally, the product is free of wheat, sulphites, gluten, yeast, animal products, lactose, soy, sugar, artificial colors or preservatives, making it suitable for vegetarians, vegans and people with dietary restrictions.
This latest campaign for Anthogenol is one of many campaigns MGI has run with sports celebrities, aligning the brands with a sports icon as their ambassador.
“Health and well-being, both physical and mental, are increasingly important. It’s really exciting to be able to pair a leading supplement like Anthogenol®️ with a sportsman of the caliber of Ian Thorpe,” said Michael MacRitchie, Founding Partner of MGI Entertainment and Executive Producer of the campaign.
Executive producer: Michael MacRitchie
Director: Byron Keane
Agency Producer: Anna Northwood
Director of photography: Louis C Brandt
Production Assistant: Erinn Branagh
Blunderer: Nick Waters
1st CA: Josiah Atkins
Sound: McCrocodile Audio
H&MU: Amanda Duque.