Bordeaux and Valence start the year 2022 European Capitals of Smart Tourism
BRUSSELS, February 7, 2022 /PRNewswire/ — Bordeaux (France) and Valencia (Spain) launched their European Capital of Smart Tourism 2022 respective titles and programs with the presence of mayors of cities, academics, stakeholders and representatives of the European Commission.
The European Capital of Smart Tourism is an EU initiative, currently funded under the COSME programme. It promotes smart tourism in the EU, fosters the development of innovative, sustainable and inclusive tourism and the exchange of best practices. The initiative rewards the outstanding achievements of European cities as tourist destinations in four categories: accessibility, sustainability, digitization as well as cultural heritage and creativity.
During the launch events, the Capitals 2022 received their trophies from the hands of Marie-Hélène Pradines, representative of the European Commission, and their 3-meter-tall hashtag sculptures were unveiled. The sculptures, awarded to celebrate the cities’ success as European capitals of smart tourism, are located in the City of Arts and Sciences in València and the Parc des Expositions in Bordeaux. The sculptures are an enduring landmark for the initiative’s four categories and a visual representation of the EU’s commitment to smart tourism.
During the festivities, Bordeaux Mayor Pierre Hurmic said: “I am very happy to receive today the European Capital of Smart Tourism award from the European Union, which recognizes our commitment to the inclusion of all, sustainable digital, ecology and the participation of residents and stakeholders.“
Mayor of Valencia Joan Ribo said: “Six years ago we decided to change the city’s tourism model and transform it into a sustainable, integrated, competitive model that respects its citizens and its natural and cultural heritage..“
On behalf of the European Capitals of Smart Tourism 2020, Eva Flyborg, Vice President of Göteborg & Co, and Francois de la Torre, mayor of Málaga sent his digital greetings and congratulations to the new capitals.
During 2022, the two European Capitals of Smart Tourism will benefit from support in communication and branding. Both Bordeaux and Valencia are planning extensive programs to showcase their outstanding initiatives and inspire other European cities to develop tourism in smarter and more sustainable ways.
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For more press information, contact:
European Capital of Smart Tourism Secretariat:
Antigoni Avgeropoulou, [email protected], +49 (0) 30 70 01 86 390
Notes to editors:
- The European Capital of Smart Tourism 2022 competition was open for applications from April 22, 2021 to June 16, 2021. The terms and conditions are available at www.SmartTourismCapital.eu
- In the first stage of the competition, a panel of independent experts evaluated the entries. Following the evaluation, a shortlist of 7 finalist cities was established. All of the finalist cities demonstrated excellence in all four competition categories combined.
- Secondly, the representatives of the 7 finalist cities presented their applications and the program of activities planned for 2022 to the European Jury. The European Jury met on October 26, 2021 at Brussels and selected two cities to hold the title of European Capitals of Smart Tourism in 2022.
- helsinki and Lyons won the inaugural competition in 2019, and the following year Gothenburg and Málaga jointly held the titles of European Capitals of Smart Tourism 2020. No contest has been launched for 2021.
- Bordeaux and Valencia have been selected as winners of the European Capital of Smart Tourism 2022 competition, following a meeting of the European jury in Brussels to October 26, 2021.
- A selection of the most innovative projects, ideas and initiatives, submitted by cities competing for the European Capital of Smart Tourism 2019 and 2020 competitions, can be found in the Compendium of Best Practices, the essential guide to smart tourism in the EU.
SOURCE European Capital of Smart Tourism