Clean by endota is a new line of natural personal care products comprising hand and body cleansers and lotions made to its own beauty standards using botanical ingredients for its products.

COSMOS-certified products, which range from AU $ 25-30 (US $ 18-22), have been designed to make clean, organic products more accessible to a wider market.

“[Consumers] are strongly focused on improving their health and well-being and on choosing products that are respectful of the earth, ethical and sustainable, respectful of our land, our inhabitants and our environment ”,Mel Gleeson, Founder and CEO of endota.

“We wanted to create a line of natural skin and body care products that appeal to the conscious consumer. By creating a nourishing line for the body at a lower price, we set out to reach a new market and introduce endota products as an accessible and vital part of consumers’ daily grooming routine ”,

The new product line is inspired by the clean beauty movement, which she says will continue to gain prominence in the beauty and personal care market, even in the mass market.

“Over the past 10 years, natural beauty has grown from a marginal industry to an established sector. Today, thanks to consumer awareness and improved manufacturing, it continues to grow in size and importance. We continue to promote natural and organic skin care on a daily basis as a routine, not a luxury ”,said Gleeson.

“We are excited to see the clean beauty movement grow exponentially over the past two years.… The Australian beauty industry is a market leader in premium, clean and organic skin and body care.

Besides its ingredients, the cleanliness of the brand extends to its packaging.

Following the 2020 packaging upgrades for endota’s flagship range, Clean by endota uses packaging made from recycled resin from single-use plastics, PE derived from sugarcane, recycled PE, cardboard from managed forests and fully recyclable glass.

Additionally, refill pouches will be available for purchase from November 2021. The pouches use 60% less plastic than bottles and are 100% recyclable thanks to endota’s REDcycle partnership.

“As a brand, at endota, we consciously seek to reduce our carbon footprint. By taking a holistic approach to sustainability, we have looked beyond the ingredients we use in our products and made sure that through our packaging, we take care of our land, our people and our environment ” , said Gleeson.

The current range is just the beginning, in the future the company plans to launch more products, especially for the face.

Gleeson said: “As we expand our range and start to reach out to new markets, we wanted to build the foundation for this range on products you can trust… Looking ahead, we would like to see this range expand to include design. of products with delicate ingredients for everyday use. facial use.