Firefox Bikes strengthens its product portfolio; launches the Gravel range with Pirate 3.0 and Pirate 4.0
In line with its aggressive product strategy, Firefox Bikes, india leading brand of high-end bicycles and has launched a whole new range of “Gravel” bicycles. Designed for adventurers looking for speed, efficiency and comfort on a variety of trails, for explorers who love back roads and off the beaten path, the newly launched series includes two models – Pirate 3.0 and Pirate 4.0. The price of the Gravel range starts from INR 37,900. These bikes are available in exciting graphics and body colors and can be purchased through the dealer network as well as on the brand’s website https://www.firefoxbikes.com/bicycles/gravel_bikes/
The Gravel range is designed for the widest range of uses. You can choose between comfortable straight handlebars or drop handlebars. Designed to be light and fast, the bikes can meet the needs of off-road riders. Both models – Pirate 3.0 and Pirate 4.0 offer more durability than a standard road bike and faster performance than a mountain bike, making them a perfect choice for an avid cyclist.
Commenting on the new range, Sriram Sundresan, CEO, Firefox Bikes said: “We are excited to bring these bikes to market. With the launch of Gravel bikes, we aim to further consolidate our leadership in the high-end bike segment. From mountains to tarmac, these bikes are for those days when you’re in the mood to explore beyond the conventional. With our new range, we are sure to expand our family of customers.”
Firefox bikes run in the premium range. The product is focused on performance, durability and safety. The Firefox Omni Channel business model combines D2C (direct-to-consumer) innovations and a nationwide offline network. Every online purchase is matched to an offline reseller through a custom enterprise resource planning (ERP) system. Currently, Firefox is present in India with a retail network of over 500 stores.
KEY FEATURES – FIREFOX GRAVEL BIKE
Front steering geometry
Straight enough for long-term comfort and low and forward enough for speed, efficiency and control in technical terrain. Enjoy stability and confidence without compromising on speed and agility. OutFront steering geometry keeps you comfortably in control even on the toughest descents.
Wider clearance and grip
Wider gravel tires provide better traction and more stability when driving on gravel or dirt roads. Large tire clearance means you can run tires up to 42C for extra traction and stability in all conditions. Speed Optimized Tread Design – Low profile knobs reduce rolling resistance while providing plenty of knob edges for braking control and grip.
A capable and versatile gravel road bike. Designed to pursue horizons, explore less traveled routes. 11-32 wide cassette with the 50/34 chain set. The result is an interesting and practical gearing choice for a typically urban-focused machine, and is well-suited to riding in any technical terrain.
About Firefox Bikes
Founded in 2004, Firefox Bikes, a Hero Cycles group company is india leading bicycle brand, offering an exclusive and extensive range of high-end bicycles and accessories. The brand offers high-end and trendy mountain bikes, city bikes (or VTC), road bikes, women’s bikes, children’s and junior bikes, but also electric bikes. Firefox Bikes has over 400 stores across Indiaincluding all major cities like delhi, BombayBangalore, Guwahati, Bhopal, ChennaiJodhpur, Pune, and much more. Website link https://www.firefoxbikes.com/
SOURCE Firefox Bikes