Hill Street Beverage Company Inc. launches partnership with Progressive New York, a non-alcoholic beverage retailer
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The company continues to elevate its brands into new markets with increased scale
TORONTO, August 3, 2021 / CNW / – Hill Street Beverage Company Inc. (the “Company“) (TSXV: BEER) is pleased to announce a partnership with new York Beverage-based non-alcoholic beverage retailer. Born from a love of mixology and a shared need for well-being, Boisson is a progressive retail concept that was created to serve the burgeoning movement towards a conscious approach to âbetter and better for youâ consumption. “.
The demand for alcohol-free wines is increasing around the world, in part because of the New York Times calls the âsober curious movementâ. The desire to reduce alcohol consumption among a growing number of these health-conscious, cleaner-drinking consumers is driving the demand for higher-quality non-alcoholic options.
This one-of-a-kind partnership aims to immerse the Hill Street brand into the lifestyle, scale and reach of influential people and destinations in America’s largest market, new York.
âThis program reinforces our strategy to introduce our brands to markets on a larger scale. By leveraging the creators of taste, we are accelerating our participation in this growth opportunity, âsaid Lori SenÃ©cal, co-CEO of Hill Street. “Given our mission to combine craftsmanship with science to create better and better taste experiences for you, we are well positioned to deliver strong added value in this category.”
The partnership will kick off with product sampling, influencer engagement and retail pop-ups in innovative lifestyle destinations at Montauk, New York. Designed to get “liquid on the lips”, the objective is to raise the profile of Vin (Zero) wines with this target clientele predisposed to stimulate discovery, testing and sales. Vin (Zero) Cabernet, Shiraz, Merlot, Chardonnay and Brut Blanc non-alcoholic wines will all be available for purchase throughout the program at these pop-up stores as well as at Boisson’s. new York retail stores.
âWe are delighted to partner with Hill Street and welcome Vin (Zero) to our physical and online stores,â said Nick bodkins, co-founder of Boisson. âOur mission at Boisson is to bring the best selection of alcohol-free options to our customers around the world. The brands we share with our customers help them celebrate longer and enjoy better. Bring these brands to Montauk sharing with our customers helps us pursue this mission. “
About Hill Street Beverage Company Inc. (TSXV: BEER)
Hill Street Beverage Company is a progressive non-alcoholic beverage and cannabis solutions company. We are pioneers in the space where artisanal consumer products meet biosciences by combining our deep expertise in CPGs and our user rights Lexaria Biosciences revolutionary DehydraTECH â¢ patent portfolio for product development, licensing and B2B sales of cannabis ingredients.
Hill Street Drinks brands include Hill Street Craft Brewed Lager and Wine (Zero), and have won numerous medals and distinctions around the world. Hill Avenue cannabis brands understand (V) ia Regal Sparklers with pink and white grapes.
To verify Hill Street Award-winning alcohol-free range and order-delivered products direct to your home at www.hillstreetbeverages.com, and cannabis related business and products at www.hillavenuecannabis.com.
The statements contained in this press release may contain forward-looking information. All statements contained in this press release that are not statements of historical fact can be considered as forward-looking statements. Forward-looking statements are often identified by words such as “may”, “should”, “anticipate”, “expect” and similar expressions. The reader is cautioned that the assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as the future availability of capital on favorable terms, may cause actual results to differ materially from those expected, due to many known and unknown risks, uncertainties and other factors, many of which are beyond the control of control of the Company. The reader is cautioned not to place undue reliance on forward-looking information. This information, although considered reasonable by management at the time of its preparation, may prove to be incorrect and actual results may differ materially from those anticipated. The forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to publicly update or revise any forward-looking statements included, whether as a result of new information, future events or otherwise, except as required by securities law. .
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SOURCE Hill Street Beverage Co.
For further information: Lori Senecal, Interim Co-CEO of Hill Street Beverage Company Inc., [emailÂ protected]; Craig Binkley, Interim Co-CEO of Hill Street Beverage Company Inc., [emailÂ protected]