Mission Produce launches a brand new “Choose to Keep away from” marketing campaign
OXNARD, California – Ingredient substitution is all the fad as house cooks proceed to search out artistic methods to eat wholesome. Mission Produce takes benefit of this by launching Go for Avo, a new well being and way of life marketing campaign designed to advertise its high-end legal professionals. The producer will enhance the marketing campaign by way of social media content material, influencer partnerships with dietitians, in-store merchandising choices and digital media packages.
“Within the wake of the rising consideration to consumptionuh well being, we’re planning this marketing campaign as a well timed transfer to extend market penetration and general avocado consumption, ”stated Ross Wileman, senior vp of gross sales and advertising at Mission. “Greater than educating concerning the dietary advantages of avocados, we goal to encourage customers to make a behavior of utilizing this superfood not solely as a wholesome substitute, but in addition to ‘wow your week’ and convey pleasure and pleasure.urge for food at each meal.
In a survey of greater than 8,000 customers, solely 65% of members related avocados with wholesome fat, regardless of a mean Hass avocado containing 18 grams of monounsaturated fats, in keeping with the corporate’s press launch.
The survey additionally discovered that solely 51% of customers related avocados with coronary heart well being, 36% rated them as a very good supply of fiber, and 32% as an immunity enhance. Nevertheless, by choosing avocado, customers get 20 nutritional vitamins and minerals that are important for a day by day weight loss program and related to coronary heart well being, pores and skin well being, weight administration and elevated satiety, the press launch continued.
“Avocados are a scrumptious and simple method so as to add extra vitamins to your day,” stated Might Zhu, registered dietitian and nutritionist and founding father of Diet Occurs. “They’re loaded with heart-healthy monounsaturated fat that may assist fat-soluble vitamins like nutritional vitamins A, D, E, and Okay take in higher within the physique. Analysis exhibits that the wholesome fat in avocados have a ldl cholesterol decreasing impact when changed with saturated fats sources. “
As a part of an general wholesome way of life, avocados will be changed 1: 1 for butter, margarine, cheese, mayonnaise, bitter cream and extra.
“We’re delighted to have Might as one in every of our key companions to assist us encourage customers to ‘brighten their day’ with pleased and wholesome instances with avocados.” Denise Junqueiro, senior director of selling and communications at Mission, stated. “Have been backed by knowledge and science to drive our Go for Avo marketing campaign ahead. There’s a important alternative to present customers extra causes to combine avocados right into a wholesome way of life and to get their “day by day dose of deliciousness”. “
As all of us proceed to pursue well being and wellness within the type of contemporary produce, the staff at ANUK can be there to maintain you posted.