NBA hires Gregg Winik to lead content production
Mixhalo makes noise and raises $ 24 million for its on-site application
Audio streaming startup Mixhalo has raised a $ 24 million Series B funding round led by Fortress Investment Group. The Sacramento Kings, Buffalo Sabers and LAFC already use the Mixhalo app, which allows on-site fans to tune in to a TV show’s audio commentary through headphones while they watch games from their seats.
Mixhalo was co-founded by the husband-wife musical duo of Incubus guitarist Mike Einziger and violinist Ann Marie Simpson-Einziger. The Mixhalo app can wirelessly stream audio directly from an instrument’s soundboard so fans in any seat, including nosebleeds, can listen to audio through headphones while playing. ‘a concert or sporting event. Mixhalo believes its sound quality is better than what you would hear from your old-fashioned seat.
âPublic address systems should always send audio data over the air to your ear. Once sound leaves a speaker, it immediately begins to degrade. Mixhalo ensures that you see and hear every moment, the second it happens, with perfect clarity, âthe company wrote on its website.
The technology has previously been used at Staples Center (soon to be renamed Crypto.com Arena) in Los Angeles, the Red Rocks Amphitheater in Colorado, and the Sting concerts at Caesars Palace in Las Vegas. Other partner artists include Aerosmith, Metallica and Charlie Puth.
During a series of recent Sting shows at Caesars Palace, Mixhalo gifted fans with noise-isolating headphones that didn’t completely cut off the live atmosphere of the venue.
“They block out external noise while simultaneously delivering studio-quality sound directly to your ears. You’ll still feel the vibe of the bass and drums, and we’re mixing just the right amount of crowd noise so that the experience of being at a live show isn’t wasted, âMixhalo said.
Other investors in Mixhalo’s B-Series cycle include speaker maker L-Acoustics, Sapphire Sport, Foundry Group and Defy Partners Management. Lead investor Fortress Investment Group was founded by former Spotify music director Nick HolmstÃ©n. He also owns TSX Entertainment, which will use Mixhalo in its TSX Broadway entertainment building under construction in Times Square.