Playson promotes Nikolay Illiustrov to head of games – European Gaming Industry News
Thank you for taking the time to answer some questions. Before moving on to more specific questions, could you introduce BGaming to our readers?
BGaming is a creative and fast growing iGaming content provider, as we like to say, converting gaming into gaming. The studio has proven itself to the world with its variety of exciting online casino games and has become the pioneer of cryptocurrency support.
Our core value is that the player and player choice always come first. For this reason, we constantly analyze and study the needs and preferences of gamers to create unique and attractive products.
What types of games does the BGaming portfolio include?
Today, BGaming’s portfolio includes more than 80 products such as video slots, video poker, lottery, table games, card games and casual games with HD graphics, sound design from quality and a clear user interface for each device.
As we strive to expand our network of crypto projects and transfer successful experience from crypto casinos to fiat casinos, we also draw special attention to our portfolio of Quick games (occasional).
With so many games available, what sets BGaming apart from the rest of the iGaming content providers?
I would say it all starts with the team. The BGaming team includes professionals with more than 20 years of experience in the field of iGaming, who bring great improvements to the work at every stage of game development. Through the team’s experience, we became the pioneer of cryptocurrency support, the first major provider to introduce the Provable Fairness feature in online slots, and struck a perfect balance between ideal and mathematical visuals, as well as rich gameplay and surprising features.
BGaming is a forerunner in the production of exclusive branded slot machines. We work with casinos as true partners, striving to be flexible and provide their players with the best experiences. We offer a variety of customization packs for casino operators, ranging from a light touch to deep customization, and up to an exclusive slot or crash game.
As I’ve outlined before, our core value is that player and player choice always come first. Such a player-centric approach is another essential feature of BGaming.
What are the main guidelines you follow when designing a new game?
There is a saying in the development of slot machines: “The art is what attracts players, but it’s the math that holds them back”.
I know all too well an excellent mathematical model that suffers if the art does not attract new customers. Our design team puts a lot of effort into character creation, pays attention to detail, constantly experiments with graphics, and implements best practices to make our games eye-catching.
As we have been making games for a long time, we are armed with deep knowledge of the sphere and extensive analytical data. We use it to find valuable information and better navigate math, mechanics, sound, and of course graphics that have the potential to become a hit. These ideas and trends provide the foundation for further design experiments.
For example, our hit character Elvis the Frog was fueled by such an experience. Our goal was to create a brightly painted character that could support dynamic gameplay, share the festive atmosphere, be associated with luck, and be easily recognizable. As a result, our Elvis Frog in Vegas appeared and became the best support for the captivating mathematics and mechanics of the game.
The game was great and Elvis the frog, who knows how to have fun and brings good luck, became extremely popular.
Is there room for variety in games of chance? What are you doing to avoid producing repetitive games? Slot machines, for example, all operate on the same basic mechanics. Is it possible to keep the experience fresh?
A player is a king in iGaming. Some players enjoy variety, while others stick to particular math, mechanics, or design.
Most content providers balance new experiences and classic, beloved features and characters. Learning from complementary spheres, such as game development and the crypto space, works well in our case.
We have a successful case in our portfolio, the pack of Fast g
souls. This kind of games comes from crypto-casinos. Clear rules, fast results and simple graphics are the characteristics that unite these games. Our Quick Games Pack now includes five games: Space XY Multiplayer Crash, Plinko XY, Rocket Dice XY, Heads&Tails XY and Minesweeper XY. The games are very different from what we used to see from classic slot machines. But we are noticing the success of these games in crypto casinos and want to move it to fiat.
Analytics helps us understand changes in the gaming space, highlight trendsetters in math, mechanics, and art, and keep the experience not only fresh but, above all, relevant.
Can you tell us a bit more about the current trends? What makes a game successful today?
We analyze player preferences from version to version and see that it is always a good idea to allow players to choose additional bonuses.
The player’s interest in the game can be increased if the game mechanics provide features that provide quick results or increase the chances of winning.
Among particular audiences, if we are talking about crypto players migrating to fiat casinos, there is a tendency to simplify the mechanics and the art. But at the same time, this audience brings high standards of transparency in game results and the freedom to choose the currency of the game.
Unfortunately, or perhaps fortunately, there is no one-size-fits-all solution to a successful game. Plenty of room for action and experiments, though!
Finally, without sharing too much information, tell us what we can expect from BGaming in the future!
For new releases, we are working on upgrading the Fast games package in our portfolio. This year it will expand to at least ten games, including the new Keno, Limbo and Mines games. Additionally, BGaming is striving to expand its portfolio with a battle of wheels, blackjack and dice towards the end of the year.
A new and improved version of our great success Lucky Lady Moon with the popular MEGAWAYS™ mechanics will launch in July. The slot will be equipped with exciting features, including free spins with the wheel of fortune, refill reels and Wild symbols with a x2 multiplier.
To sum up, BGaming is on its way to strengthening its positions and presence in the Europe and LATAM regions, which means a lot of great things to come!