The Metaverse Sandbox is set to see the rise of MetaGreen, an environmental, social and governance (ESG) themed area developed by Regal Hotels Group to promote eco-friendly choices and foster a sustainable community that supports a circular economy.

Set in Mega City 2, MetaGreen will be the first green metropolis in gaming and will represent an ecosystem that will leverage blockchain, tokenization, GameFi, play-to-win, and non-fungible token (NFT). MetaGreen is expected to be completed by October 2022.

The estate, made up of a group of individual lands merged into a larger parcel, would be the first sustainability-themed metropolis in The Sandbox. Currently, six unique interactive neighborhoods make up the MetaGreen Virtual Estate: Regal Hotels Eco-Friendly Hotel and Residence, MetaGreen Convention Center, MetaGreen Mall, Art Park, MetaGreen Academy, and MetaGreen Academy. virtual eco-travel.

Regal Hotels Group Vice President and General Manager Poman Lo said, “Sustainability and technology have long been at the core of our group’s DNA and infused with passion into our corporate initiatives and strategic investments. . Web3 and metaverse technologies will not only disrupt every facet of our daily lives, but also make a socially inclusive and environmentally sustainable impact in the world. Accelerating the transition to net zero carbon, MetaGreen is a collaborative ecosystem of like-minded partners who are co-creating a progressive green movement to inspire decarbonization and behavioral change in consumer and business communities.

The group’s investment in The Sandbox places the brand among the first hotel groups in the world to take a bold and leading role in the next iteration of the internet. As part of the group’s commitment, MetaGreen has already purchased more than double the verified carbon credits needed to reverse its limited Ethereum emissions.

MetaGreen represents the group’s three distinctive strengths: a focus on customer-centric innovation to improve the customer experience, a commitment to sustainability and goal-driven business initiatives, and a well-established collaborative network. demonstrated.

Regal Hotels Group considers approximately two-thirds of Hong Kong’s population, a user base of five million, to be potential MetaGreen users.