The Produce for Better Health Foundation showcases the tireless commitment of farmers and producers who support the health and happiness of Americans
What better way to celebrate the roots of our food than by honoring the farmers and growers who bring fruits and vegetables to Americans’ tables every day, in all conditions! During the month of June, the Produce for Better Health Foundation (PBH) will visit fruit and vegetable farms across the country and take a closer look at the passion and commitment of farmers and producers for fruits and vegetables, highlighting why they are at the root of the food we eat every day. Together with its members, and through a dedicated series “Celebrate the Roots of Our Food: Farmers and Growers Greet” on fruitsandveggies.org, PBH is also partnering with its recent Have A Plant extension.® Network of ambassadors to spread love, through inspiring video greetings and other creative content, which will be amplified in PBH’s digital ecosystem to further enhance the reach of the campaign.
“The extraordinary efforts of fruit and vegetable farms to feed millions of Americans is no small feat,” said Wendy Reinhardt Kapsak, MS, RDN, President and CEO of PBH. “At PBH, we are committed to ensuring that our amazing farmers and producers get the recognition they rightly deserve, and our dynamic Celebrate the roots of our food is a way to highlight the fruits of their labor.
PBH’s unique consumers and influencers are uniquely positioned to illustrate how fruits and vegetables move from farm to fork, with the love of farmers and producers. Throughout the month-long campaign, PBH’s digital ecosystem will cover topics covering seasonality, suggestions for enjoying fruits and vegetables in all their forms throughout the year, culinary tips, ideas. planning meals, recipes and cooking tips, as well as strengths specific to PBH members. This will be complemented by the content of Have A Plant by PBH® Ambassadors, such as expert advice articles focused on agriculture as well as video greetings from farmers and producers that will provide a global perspective on fruit and vegetable farms – from New Zealand to South Korea .
“Farmers and growers put their hearts and souls into growing the freshest and most delicious fruits and vegetables possible, and I am honored to be able to recognize this labor of love,” said Elisabeth Watkins, Farm Girl Chef and PBH Have A Plant.® Ambassador, who captured a video salute from her father’s hanging peach orchard in Linden, Calif. “I was thrilled when PBH approached me about this campaign, to help more people understand the pride that makes us enjoy delicious fruits and vegetables every day. “
The celebration kicks off with a monthly PBH Have A Plant® Cook Along, sponsored by Duda Farm Fresh Foods. Join PBH on Facebook LIVE, Wednesday June 9e at 5:30 p.m. ET featuring Special Guest Chef Todd Fisher as he cooks the Season’s Sweet Corn – 3 Ways!
The June campaign ends with a PBH Health & Wellness webinar sponsored by the California Cantaloupe Advisory Board and the California Pear Advisory Board, “Taste against. Waste: Innovations in the field of fruits and vegetables to maximize taste and reduce waste. “ Join the webinar on Tuesday, June 29e at 2:00 p.m. ET for a robust panel discussion with experts in agriculture, plant breeding and post-harvest technologies focused on innovative farming practices to reduce food waste and enhance flavor for a positive food experience. PBH will then go further to share tips for consumers on the best ways to select and store fruits and vegetables for optimal flavor and to reduce waste in the home. REGISTER HERE for this interactive discussion featuring agricultural innovations that maximize taste and reduce waste.
This June agriculture-focused campaign from PBH is the forerunner of a larger initiative starting in October that will focus on the broader celebration of the roots of our food. PBH will feature unique content from its members, as well as a dedicated digital web series and social content extensions with videos, photos and stories from farmers and producers, demonstrating their genuine pride in bringing fruits and vegetables. at the table – in all their forms. There will also be a producer component to the September festivities during National Fruit and Vegetable Month, where we will be celebrating the International Year of Fruit and Vegetables.
For more information on how to engage with PBH and its social media content campaigns, as well as PBH’s extensive Have A Plant program® Ambassador Network, download the brand new 2021 Member Engagement Flyer here or contact Sharese Roper, Director of Member Engagement at PBH.
About the Producing for Better Health Foundation
Produce for Better Health Foundation (PBH), a 501 (c) (3) nonprofit, is the only national organization dedicated to helping consumers live happier and healthier lives by eating more fruits and vegetables, including including fresh, frozen, canned, dried and 100% juice, daily.
Since 1991, PBH has invested decades in developing trends in attitudes towards all forms of fruit and vegetable consumption, in addition to campaigns and partnerships with government, food industry stakeholders, health professionals. health and other thought leaders to collaborate, facilitate and advocate for increased consumption. . Campaigns included the 5-A-Day program first, followed by the Fruits & Veggies — More Matters public health initiative. While five fruits and vegetables a day is great advice, and more will always be important, PBH’s new behavior-based call to action is Have A Plant.®. Rooted in behavioral science, the Have A Plant transformer from PBH® The movement is an invitation that will inspire people with compelling reasons to believe in the powerful role fruits and vegetables can play in creating happy, healthy and active lives.
Make sure to join the Have A Plant® Get moving and get new recipes, snack tips, meal ideas and other tips from chefs, registered dietitians, and food and wellness experts by visiting www.fruitsandveggies.org. Follow us on Facebook @fruits and vegetables; on Twitter @fruits and vegetables; on Instagram @fruits and vegetables; on Pinterest @fruits and vegetables; and on LinkedIn at Producing for Better Health Foundation. And don’t forget to #haveplanted.
PBH is also responsible for the Leading the movement for change – a multi-sector, multi-year initiative designed to maximize the power of PBH’s unique position of thought leadership, its extensive network of influencers, its credible scientific and market research and, most importantly, its innovative members and partners, to lead a call for to deal with the global fruit and vegetable consumption crisis. The initiative includes research, thought leadership and communication platforms to ensure the Movement speaks with one goal, one voice and one call to action. For more information on the Lead The Change movement, visit: www.fruitsandveggies.org/leadthechange.