The push includes digital, TV, social, and OOH elements, as well as live event activations at the Men’s Final Four Fan Fest, Women’s Final Four, student-athlete experience, and travel giveaways.

CREDITS

CUSTOMER
Aflac
Brand and Marketing Director: Shannon Watkins
President: Theresa White
Vice President of Consumer, Brand and Creative Services: Garth Knutson
Vice President, Voter Marketing: Joshua Ball
Senior Brand Manager, Content, Brand and Creative Services: Kaci Stewart
Brand, Content, Brand and Creative Services Coordinator: Alex Travis
Brand Manager, Consumer/D2C: Paola Dunway
Senior Brand Manager, Experiential/Sponsorship: Michelle McMullin
Brand Manager, Experiential/Sponsorship: Sean Kelly
Senior Brand Manager, Connections: Mallory Hartline
Brand Manager, Social Media: Tod Meisner
Brand Coordinator, Kendra Freeman
Brand Coordinator, Connections: Madison Montgomery
Brand Manager, Brand Strategy, Insights and Advertising: Lisa Malone
Sr. Manager, Earned Media: Amy Persons
Strategy Consultant, Doctors Brand Positioning Managing Partner: Darryl Cobbin

CREATIVE AGENCY
BDD New York
Creative Director, DDB Worldwide: Ari Weiss
Creative Director, DDB NY: Mat Bisher
Executive Creative Director: Paulo Junger
Group Creative Director: Ross Saunders
Creative Director: Josh DiMarcantonio
Creative Director: Eric Stevens
Lead Art Director: Zack Fagin
President: Darla Price
Production Manager: Teri Altman
Executive Producer: Jill Meschino
Executive Producer (embedded): Omkar Palekar
Associate producer: Yamoaa Gyimah
Director of Commercial Affairs: Kelly McCann
Executive Director, Business Leadership: Jeff Prince
Group Commercial Director: Reginald Osborne
Account Manager: Lynn Tran
Account Supervisor: Emma Matthys
Chief Strategy Officer: Kelsey Ellefson
Lead Strategist: Alex Danks
Business Operations Manager: Zsuzsanna Simon
Senior Project Manager: Ingrid Wong

PRODUCTION COMPANY

Arts & Sciences
Directors: Adam & Dave
Managing Partner / Executive Producer: Marc Marrie
Producer: Patrick Harris
Production manager: Milena Milicevic
Executive Producer/Production Manager: Christa Skotland

POST PRODUCTION
maccut
Editor: David Koza
Executive Producer: Gina Pagano

AUDIO STATION
sonic union

Original music: JSM
Audio post-production: Sonic Union
Sound Designer/Mixing Engineer: Steve Rosen

VIDEO POST
Frame store
Executive producer: Heino Henning
VFX Supervisor: Martin Lazaro
VFX Producer: Michael Brown Sr.

Media: Spark Foundry
SVP, Group Director: Mitch Sheiner
Connections Director: Tara Dowling
Video director: Jeff Shelton
Connections Manager: Natalie Zimmerman
Associate video director: Claire Caposello
Video editor: Adam Platt
Social creativity and media: dagger
Creative Director: Al Patton
Strategy Director: Carla Guy
Creative Director: Brandon Hampton
Artistic Director: Melissa Withorn
Lead Writer: Ransom Haywood
Principal Artistic Director: Martin Wysor
Editor: Emily Turner
Executive Producer: Todd Johnson
Main Producer: Adina Hilton
Chief Strategy Officer: Jessica Neville
Lead Strategist: Kelly Taylor
Media Director: Maddy Duyck
Senior Media Manager: Skylar Sperin
Social Engagement Coordinator: Tristan Watson
Vice President, Client Partnership: Vince Scicchitano
Director, Customer Delivery: Kristin Richards
Supervisor, Customer Delivery: Lauren Herle
Coordinator, Client Partnership: Sarah Kuhn

Dagger Production Team:
Director: Chris Cella
Production manager: Adrien Schwarz
Post Production Supervisor: Mitchell Hardage
Senior 3D Animated Graphics Artist: Daniel Barnes
Video Editor and Head of Motion Graphics: Cory DiMino
Content Creator: Brittany Lazaroff

Patronage and Talent Relations: Creative Artists Agency
CAA Brand Advisor: Jocelyn Monroe, Brian Loftus, Mallory Shickora, Stasia Foster

Experiential: MELT
Chief Creative Director: David Culbertson
Account Manager: Darbi Lou Cone
Production Manager: Dave Hammock