#WeWearAustralian campaign generated $ 3 million in retail sales last year
Showroom X launched the second #WeWearAustralian campaign, encouraging Australians to buy from local brands.
The campaign comes after the success of the first campaign in 2020, which generated more than $ 3 million in retail sales for participating brands.
It is also due to the fact that many Australian businesses and millions of consumers remain stranded across the country.
âIn light of recent COVID-19 lockdowns, prolonged store closures and ever-increasing financial pressure on our incredible local industry, there has never been a more crucial time to support our manufacturers, manufacturers, visionaries and Australian artisans, âShowroom-X said CEO and co-founder Richard Poulson.
âFollowing a recent industry roundtable, there was overwhelming support to bring back the #WeWearAustralian campaign.
âFrom adversity often comes great strength and the Australian fashion industry is creative and resilient, and we are grateful for the collaborative spirit that drives this year’s initiative.
âThis is our commitment to the industry,â he said.
Similar to last year, #WeWearAustralian partnered again with Thread Together to help dress 10,000 people in need.
Participating brands are invited to make a tax-deductible financial donation or product pledge (or both) to Thread Together, to make the movement circular.
In this way, Australians who invest in participating local brands help to invest in the community.
âThread Together depends on a strong Australian fashion industry and we are excited to participate in the #WeWearAustralian 2021 initiative to support Australian designers and encourage consumers to buy from these brands,â said Anthony Chesler, CEO of Thread Together.
âHelping each other out and supporting the community at times like this will ensure that we all come to the other side as a stronger community,â he said.
Throughout the month-long campaign, Australian consumers will be encouraged – if they have the opportunity to buy now – to take inspiration from the local industry and invest in Australian brands that will carry special offers. throughout the month.
100 brands are participating in the initiative this year including Ginger & Smart, Cue, Ngali, David Jones, Elk, Camilla, Sportscraft, Outland Denim, Oroton, Aje, Lee Matthews and Bassike.
Australian Fashion Council interim CEO Kellie Hush said the campaign comes at a time when many local brands are finding the current environment difficult.
âThe #WeWearAustralian campaign couldn’t come at a more poignant time, a time when the industry unites in the face of a pandemic and reignites consumer demand to support the local.
“It will be a reminder of what it means to buy products made in Australia; supporting sustainable products, ethical practices, revitalizing local businesses and securing an economic future for women who make up 77% of the industry’s workforce. fashion, âshe said.