What’s the trend? The most read stories about the APAC beauty market and consumer insights
Why now is the time to innovate in the body care category – WATCH
The rise of personal care and the body positive movement is driving interest in the body care category, but there is still a need for research, ingredients, and even devices to drive future growth.
In the past, body care products were not products that people spent money on. However, recent events like the global pandemic have caused people to change their minds.
As such, they are now ready to spend more effort and money on skin care under the chin.
Biologique Recherche launches ultra-luxury personalized services in Thailand
French luxury skincare brand Biologique Recherche believes the Thai market is ready for its high-fashion personalized skincare services and will use it as a springboard to expand further in Southeast Asia.
Thailand is the first SEA market to which it has extended the haute couture service.
Talk to CosmeticDesign-AsiaAt the inaugural Cosmoprof CBE ASEAN show in Bangkok, Raphaëlle Faure, APAC Director, said she believed the SEA market was ready for this premium service.
Thai Cathy Doll aims for premiumization with perfume and makeup
Mass-market Thai mega-brand Cathy Doll is working towards premiumization with new fragrance and color cosmetics offerings.
Last year, the brand expanded into fragrances with the intention of winning over new consumers.
Over the next 12 months, the company will continue to focus on premiumization – this time for the color cosmetics category, from where it expects growth.
Personalized Cosmetics Will Become K-beauty’s ‘Centerpiece’ in a Post-COVID Market
Personalized cosmetic innovation will be an important driver of the South Korean beauty market and provide it with a “unique” competitive advantage, according to a new study.
A new review published in the Journal of Cosmetic Dermatology has suggested that personalized cosmetic innovation will become the “centerpiece” of the K-beauty industry in the post-pandemic market.
The study, published on August 30, postulated that the increase in demand for personalized cosmetics was due to changes in consumer habits triggered by COVID-19.
The Japanese brand launches its first fabric mask “designed exclusively” for men
Japanese men’s cosmetics brand Uno has launched a sheet mask that was developed based on men’s skin needs, concerns and facial size.
According to the brand’s consumer research, there is particular demand for sheet masks among male consumers, as they are considered a convenient and time-saving way to care for the skin.
In September, the brand rolled out its first sheet mask for men, Uno Skin Moisture 3D Mask, in Japan. The brand hopes to inspire men to make a habit of applying a sheet mask every week.