Yeepey’s sustainable revenue model for supermarket deliveries in Dubai – hotel news me
A new online grocery mobile app, Yeepeey, seeks to exploit the opportunity where its users can shop at neighborhood grocery stores, supermarkets and hypermarkets from the comfort of their home or office. Buyers pay the same prices and receive the same promotions and discounts displayed in the store – with products delivered within 30-45 minutes.
With a vision to create a vast q-commerce ecosystem, the new online grocery startup promises to change the way consumers shop, spend and save on groceries and more by subsidizing the current cost of convenience. that customers have to pay when shopping.
Online grocery start-up Yeepeey was conceptualized in 2019 when Monish Chandiramani, co-founder of Yeepeey, noticed that he was spending a lot more money on the same amount of groceries when shopping via the online grocery apps available at the time.
Chandiramani said: “Ordering essentials through an online grocery app was much more expensive than buying them in the store itself. Even though convenience plays a major role, consumers still don’t like paying extra mark-ups on top of grocery store prices, on top of exorbitant delivery charges. With the ease of movement restrictions, consumers would simply prefer to go to their nearby stores for small purchases. “
Speaking of the sustainable income model, Chandiramani says, “Since the pandemic started in 2020, the purchasing habits and choices of consumers have almost changed forever. Consumers now prefer to take precautionary measures and avoid being in crowded areas like hypermarkets. However, we have observed that customers have to pay a high price for the convenience and this is the problem we are trying to solve by subsidizing the cost of the convenience without compromising on the quality.
Using the Yeepeey app, users can connect with nearby grocery stores and supermarkets and receive their items in 30-45 minutes or less. The prices are identical to those displayed in store, with subsidized or free delivery.
Yeepeey has covered over 150 stores and activated 50 merchants on the app in 30 locations in Dubai since its official launch. Some of the popular locations in Dubai served by Yeepeey include Business Bay, Al Barsha, JLT, JBR, Dubai Silicon Oasis, Downtown Dubai, Bur Dubai, Karama, Greens, Lakes and Emirates Hills.
Yeepeey is further expected to expand its business to include bakeries, confectioners, florists, pet care and more as additional offerings to create an end-to-end ecosystem for its users and the general public.
What are the most unique points of this application?
– Extremely simple to use and user-friendly
– Same as in-store pricing (i.e. no additional markups so users get an in-store shopping experience on the app)
– Promotions and in-store discounts directly on the app
– Delivery within 30-45 minutes to nearby stores
– One of the lowest delivery / service charges on the market
– Product assortment of over 50,000+ products
How do you stay ahead of the competition?
The concept behind starting Yeepeey was to target the gap in the market. Our intention is to create our own space where our users turn to us to give them the same in-store feel on the app and provide convenience at the right price.
The grocery store remains our starting point, and soon we will be venturing into new areas such as flowers, pet food, and more. So basically we will become a one stop shop for the needs of our customers.
How do you ensure fresh deliveries?
Quality assurance is one of our most important commitments as a convenience platform. In-store orderers are either our trained staff or store managers, and in both cases, they work according to a specific procedure to ensure that the delivered products are fresh.
Users even have the option of returning products if they do not meet their standards within a specific time frame, depending on whether the products are perishable or not.
Where is consumer demand greatest and for which products?
As mentioned, so far we’ve only launched our vertical grocery store; So, in grocery stores, customers mainly look for their basic necessities such as dairy products, fresh meat, bread, etc. That being said, customer demand in and of itself is quite a brand term as it differs depending on the type of audience in the area we serve i.e. office-centric areas versus areas residential relative to family size. All in all, it is generally the residential areas that experience strong regular demand …
What are the challenges?
With the rapid growth of localities across the UAE, customers are more widely distributed which increases the need for us to be present in more areas in a short period of time; as we recently launched and with an overwhelming response, our key challenge remains our greatest opportunity as we realize that consumers anticipate launches and need us close by.
What are your extension projects?
To start with, we launched our platform in Dubai, and over the next two quarters, we intend to expand into the rest of the UAE to strengthen our position in the market as a whole. Beyond that, our plan is to geographically expand to other markets starting with the Kingdom of Saudi Arabia and other GCC countries.